Empowered: "Linchpin Seth Godin's Linchpin is a remarkable book. You should buy a copy.Unless, of course, you're enjoying that rut you're in.
First of all, let's acknowledge that Seth is a polarizing figure. He is the god of small business, and his books like Permission Marketing have transformed the way people think about marketing. But his books are written to persuade and inspire, and rarely have the kind of the gritty proof and statistics that hard-edged businesspeople demand. This leads many leading business thinkers to write him off." - Forrester Blog