As seen online:
“Google's automated systems are designed to use many different factors to rank great content. After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T.”
— from Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers as of 14 June 2026