1. AbbVie's Humira: $341 million
2. Pfizer's Lyrica: $216 million
3. Pfizer's Xeljanz: $167 million
4. Eli Lilly's Trulicity: $145 million
5. Pfizer and Bristol-Myers Squibb's Eliquis: $142 million
6. Merck's Keytruda: $127 million
7. Bayer and Johnson & Johnson's Xarelto: $120 million
8. Eli Lilly's Taltz: $116 million
9. GlaxoSmithKline's Breo: $103 million
10. Novartis' Cosentyx: $100 million
11. Novo Nordisk's Victoza: $98 million
12. AstraZeneca's Farxiga: $87.4 million
13. Boehringer Ingelheim and Eli Lilly's Jardiance: $86.9 million
14. Bristol-Myers Squibb: Opdivo: $82 million
15. Celgene's Otezla: $78 million
16. Gilead's Harvoni: $75 million
17. Allergan's Linzess: $73 million
18. Novartis' Entresto: $71 million
19. Otsuka and Lundbeck's Rexulti: $69 million
20. Johnson & Johnson's Invokana: $63 million
Just a basic blog—snagging random stuff that catches our eye—nothing else, really...
Tuesday, July 31, 2018
AbbVie, Pfizer drive 2017 pharma TV ad spending above 2016's tally | FiercePharma
https://www.fiercepharma.com/marketing/pharma-tv-ad-spending-tops-2016-tally-abbvie-and-pfizer-brands-lead