Friday, March 23, 2018

How to Test Images, Messages, Packaging, and Product Concepts with Surveys | SurveyMonkey

How to Test Images, Messages, Packaging, and Product Concepts with Surveys | SurveyMonkey: "For example, your hypothesis could be, “The package design with both a picture of the product and the logo will outperform a package with just our company logo because consumers 1) recognize and trust our brand but 2) want to see what they’re getting.”"



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