The Erosion Of Trust And What It Means For Brands 02/24/2017: When asked about which industries are the most trustworthy, none were seen as being worthy of full trust. Some industries faired better than others. Sixty-one percent of women trust packaged goods companies vs. less than 50% who somewhat trust healthcare companies.
Here is the full list ranking from highest trust to lowest:
#1 Not-for-Profit
#2 Packaged Goods (groceries, household items, apparel)
#3 Beauty/Personal Care (tied for 3rd)
#3 Pet Care (tied for 3rd)
#4 Healthcare (tied for 4th)
#4 Technology (tied for 4th)
#5 Financial services (tied for 5th)
#5 Automotive (tied for 5th)