Don't Run Chrome as Root | Kali Linux Fans Community: It is much safer to run Chrome or any web browser as non-root user. Newer versions of chrome will not run as root.
Very helpful tutorial but you might find the sux command needs tweaking for this:
sux - nonrootuser google-chrome -- incognito
into this
sux - nonrootuser chromium -- incognito
in order to find Chrome.