How do you define good content? | OpenView Blog
1. Substance – First and foremost, the content items you post need to be substantive enough to make it worth the reader’s time. Keep in mind that “substantive” doesn’t necessarily mean “long”; in fact some articles might even be too long for online publication. It means that the content you’re creating adds standalone value to the page. In other words, people can read this one page and get something out of it.