How Cambridge Analytica turned Facebook ‘likes’ into a lucrative political tool | Technology | The Guardian

How Cambridge Analytica turned Facebook ‘likes’ into a lucrative political tool | Technology | The Guardian: The algorithm at the heart of the Facebook data breach sounds almost too dystopian to be real. It trawls through the most apparently trivial, throwaway postings –the “likes” users dole out as they browse the site – to gather sensitive personal information about sexual orientation, race, gender, even intelligence and childhood trauma.