Just a basic blog—snagging random stuff that catches our eye—nothing else, really...
Fairness heuristic...
https://books.google.com/books?hl=en&lr=&id=KQU_nqwIJv4C&oi=fnd&pg=PA56&dq=fairness+heuristic+theory&ots=v63UsRpAMn&sig=7OWtLJvBDFI3OBmgNrdG4hGTfeY#v=onepage&q=fairness%20heuristic%20theory&f=false